Program Overview
Key Features
Skills You'll Master
Tools & Platforms You'll Master
Course Curriculum
What is marketing?
How do we do marketing?
What is digital marketing?
Benefits of Digital Marketing
Comparing Digital marketing with Traditional Marketing
Digital Marketing Strategies
How digital marketing grow your business?
What is a search engine?
Components of Search Engines
How search engine works?
Google Algorithms
Panda, Penguin, Hummingbird & Pigeon
Google Results page
What are the Components of a website?
What is a domain name?
Type of domains and purpose
What is hosting?
Website designing strategy
Dynamic and static website
What is a responsive website?
Points we should consider while creating a website.
Difference between website and blog
What is website navigation?
What is blogging?
Purpose of blogging
How to create your first blog?
How to you select your niche?
Free platforms for blogging
Difference between blog and website
What is a Content Management System(CMS) ?
What is WordPress?
Create a professional website using WordPress.
How do you think you could customize WordPress themes?
Tools and plugins for WordPress
Introduction to Woocommerce
How to integrate WordPress with a blog.
How to monetize your blog?
Overview of AdSense
How to earn from blogging?
How to become a successful blogger
Generation lead via blogging
How to viral your blog?
Plans & strategies for blogging
Tips for effective blogging
What is Doorway page?
Invisible Text
Explain about Stuffing
What is Cloaking?
Grey Hat
Ip & Proxy
Blocked & Parked Domain
ICANN
Spamming
Cookies Policy
Privacy Policy
Disclaimers
Copyright
What are the cyber Law
What is brand?
How to create brand?
Advertising Vs Branding
ATL and BTL activities
What is a logo and its importance?
Difference between Product and services
What is SWOT Analysis?
CAPEX & OPEX
Brand & Franchise
What are leads?
Why are leads important?
How to Understanding audience and buyer?
International audience Vs Domestic Audience
How to create strategies for lead generation?
What are the difference methods to generate leads?
Generation lead with organic manner
Lead with online communication
Leads with offline communication
Generate lead with paid tools
landing page
Landing page optimization
Do’s Don’t for landing pages
Role of testing in lead generation
How to create roadmap for leads to sales
Types of testing.
What are sales?
Difference between ROI vs Sales
What is Integrated marketing?
The power of W’s
Different types of Layouts
Visual devices
RTL Vs LTR And UI & UX
How to optimize UI & UX?
Power of visuals
How to design powerful visuals?
Tips & Tricks
What is Guerrilla Marketing?
How to create a Visuals Module?
What is Google Maps and Bing Maps?
How to Target Audiences
What are various geo-location targeting options
How to Optimization website for local business
How to Generating High ROI via Geo-Targeting
How & where to target your Audience
Review & Rating in local business
Paid campaign geo-based
How to Acquire High-Quality ROI?
How can you measure success rate?
Local business apps
Reports study for local business
How to create a Google Analytics Account.
How do you create a Webmaster (GWT) tools account?
Acquisition, Behavior, and Conversion in analytic
Goal and Funnel creation.
How to optimize Goal and Funnel.
Integration of Adword with analytics
Google tag manager
Alternative to Google analytic
Google Webmaster tools operation and benefits.
How to track URL?
What is SEO?
Why websites should be optimized
Alexa /PA/ DA
How to get the best ROI
Onpage Optimization
Introduction to Onpage
What is Webmaster Tools
Verification Process in GWMT
Selection target location
Onpage Analysis Methodology
Website Speed
Domain Name In SEO
URL Optimization
Title Tag Optimization
Use of H1, H2…H6 tags.
Meta Tags Optimization
Content Optimization
Sitemaps Generation
Robots.txt file and its uses
URL Redirection Techniques
Canonical Links
Rich Snippets
What is backlinks?
What is quality backlinks?
Why we are creating backlinks, Quality backlinks
Dofollow Vs. No Follow
Links Analysis Tools
Guest Blogging
PR Submission
Article Submission
Bookmarking
Directory Submission
Business listing
Classified Submission
Question and Answers
Profile Creation
Blog Commenting
PPT Submission
PDF Submission
Video Submission
What is social media marketing?
Viral Marketing ?
Social media tools
What is the terminology of social media?
What is social media marketing (SMM)?
SEM vs SMM
SMM using Facebook
SMM using Twitter
SMM using Linkedin
Tools to measure ROI
What is Facebook?
How to create a profile in Facebook?
How to optimize a facebook profile?
What is the page on Facebook?
What is a Group?
Lead generation
How to manage Events in facebook?
Promote our business through facebook
What is LinkedIn?
How to create personal and business profiles on
Linkedin?
How to optimize LinkedIn profile?
Creating page in Linkedin?
What is a Group?
Lead generation
How to search for jobs using LinkedIn?
Promote our business through Linkedin
What is Twitter?
How to create a profile on Twitter?
How to optimize a Twitter profile?
What is Retweeting?
What is Hash Tag?
How to promote business on Twitter?
Integrated with other tools
What is Instagram?
How to create personal profile in Instagram?
How to optimize Instagram profile?
What is potential of images?
Tools and plugins
Promote our business through Linkedin
Case study
What are videos?
Impact of video
What is video marketing?
Why video marketing?
Strategies for Video Marketing
Best Video Sharing platforms
Video Marketing Through YouTube
SEO for Videos
Video sharing Technique
Integrated with different tools
Video marketing technique
Hot to increase Subscribers?
How to make Video Viral?
Why need paid Advertisement
What is pay-per-click?
Bidding strategy
What is Google Adwords?
Adwords Vs PPC
Account Structure of Google Adwords
Keyword Planner
What are campaigns?
Type of campaign
Adgroup designing strategi
Designing and optimizing Ads
Quality score of campaign
Creating and optimization of landing page
Why CTR importance?
How to track conversion?
Analysis report
How to get best ROI?
Case study
What is display marketing?
Why display marketing important?
CPM vs CPC
Display using rich media/ banners
How to create display ads?
Create display ad using adwords
Type of display campaigns
Display marketing Vs Search Marketing
How to plan and executing for display ads
What is remarketing?
How to integrate remarketing with in
AdWords?
How to make remarketing in display network?
Integrating remarketing with analytics.
Tracking of display ads
Best alternative to adwords
Create list for remarketing
Reporting of display ads
What is E-marketing ?
How E-commerce is better than Traditional Marketing
Understand B2B and B2C industry
E-commerce marketing structure
E-commerce marketing algorithm
SEO Technique for E-Commerce Websites
How to increase ROI in E-commerce Marketing
What is email?
What is email marketing?
Why email marketing need?
Basic of email marketing
Types of email marketing
Designing of HTML layout
How to send mass emails?
Generate lead via email
Data mining
Analyzing email report
Email marketing tools
Setup goal and calculate ROI
What is mobile marketing
Why need mobile marketing?
How to work mobile marketing?
Features phone Vs Smartphone
Type of mobile marketing
Mobile friendly website
App store / Play store optimization
Promotion of mobile apps
latest trend of email marketing
Advance of Mobile marketing in current marketing strategies
SMS Marketing
Understand the App business Model
Mobile App Marketing strategies and implementation
App Store optimization (ASO) and App Promotion techniques
Goal Setup and ROI Calculation
What is content?
Why content is important ?
Understand content & Audience
Type of content
Keyword and analyzing query
Flow of content
Content generation methods
How to optimize and distribute of online content
How to optimize our blog and articles
What is content management?
What is content marketing?
What is objective of Content marketing?
Create strategies for content marketing
What is ORM?
Why online reputation management need?
How does reputation management work?
Tips and tricks for ORM
What is impact of negative online reputation
Tools of online reputation management
ORM vs SMO
How to find negative ORM?
Technique for building Brand Reputation
How to hide negative mentions and create positive reputation
How ORM is beneficial for corporates, brands, celebrity,
businessman etc.
Best Reputation Management Tools
Affiliate marketing overview
Why should we do Affiliate marketing.
How to make money via affiliate marketing?
Affiliate marketing Platform
Best Affiliate marketing strategies
Create account in Affiliate Marketing
Challenges of affiliate marketing
Tips to boost affiliate earning
What is adsense?
How adsense work?
What is the difference between Adword and Adsense?
Creating Adsense account
What is an Ad Unit?
Difference type of Ad Unit
Adsense for Mobile users
Adsense Approval Tricks
Account optimization
Alternative of Adsense
Integrate Adsense with YouTube
Integrate Adsense with YouTube & WordPress
How to increase high revenue via Adsense
What Do’s and Don’t
Who Can Enroll?
• Job Seekers
• Business Owners
• Freelancers
Eligibility Criteria
• Access to internet and smartphone/laptop
• Interest in digital platforms and online marketing
• No prior experience required (Beginners can join)
Why Join This Program?
• 100% practical and hands-on learning approach
• Work on real projects for portfolio building
• Learn high-demand skills like SEO, Ads & Social Media
• Internship and placement assistance support
• Guidance on freelancing and earning online
• Certification to boost your career opportunities
Career & Placement Support
Job Roles After Completion
Placement Record
Frequently Asked Questions
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Batch Details
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