Meta Ads Course With AI

Meta Ads overview (Facebook + Instagram ecosystem)
Organic vs Paid Marketing (reach, scalability, ROI)
Ad account types & structure
Business Manager setup (Pages, Ad Accounts, Roles)
Practical: Create Business Manager + Ad Account

Awareness, Traffic, Engagement campaigns
Leads, Sales, Conversion campaigns
Full funnel concept (TOFU, MOFU, BOFU)
Mapping objectives to business goals
Case study: Choosing right objective

Core targeting (age, gender, interests, behaviors)
Custom audiences (website, engagement, customer list)
Lookalike audiences (1%–10%)
Audience overlap tool
Practical: Build 3 audience sets

How Meta algorithm works
Machine learning basics in ads
Advantage+ introduction
AI-based ad delivery system
Practical: Identify AI optimization signals

Campaign structure (CBO vs ABO)
Budget allocation strategy
KPI planning (CPL, CPA, ROAS)
Scaling mindset basics
Weekly assignment + recap

Image, Video, Carousel, Collection ads
Feed, Stories, Reels placements
Automatic vs manual placement strategy
Practical: Create 3 ad formats

Writing high-converting ad copy
Hooks, emotional triggers, CTAs
AI tools for copy (ChatGPT prompts)
Copy testing framework
Practical: Generate 5 ad copies

Image vs video performance analysis
AI tools (Canva AI, Midjourney basics)
Thumb-stopping creative principles
Creative testing strategy
Practical: Design 2 creatives

High-converting landing page structure
Message match concept
CTA optimization
Funnel flow understanding
Practical: Audit landing page

Campaign → Ad Set → Ad structure
Budget, schedule & placements setup
Pixel & event selection
Final checklist before publishing
Practical: Launch first campaign

Broad targeting strategy
Interest stacking vs simplification
AI audience expansion
Practical: Build broad + targeted campaigns

Daily vs Lifetime budget
Lowest cost vs cost cap
Learning phase understanding
Practical: Budget planning sheet

A/B testing strategy
Testing creatives vs audiences
Data reading basics
Kill vs scale decisions
Practical: Analyze test campaign

Website retargeting setup
Engagement retargeting
Funnel automation strategy
Practical: Create retargeting campaign

Vertical scaling (budget increase)
Horizontal scaling (new audiences)
Creative refresh strategy
Practical: Scale winning campaign

Meta Pixel setup
Conversion API basics
Attribution models (7-day, 1-day)
Practical: Install pixel

CTR, CPC, CPA, ROAS deep understanding
Reading dashboards & reports
AI insights & breakdowns
Practical: Performance analysis

Advantage+ campaigns
Automated creatives & placements
AI audience targeting
Practical: Launch Advantage+ campaign

Meta ad policies
Common rejection reasons
Account disable & recovery steps
Practical: Fix rejected ads

Full funnel campaign planning
AI-powered strategy building
Reporting & optimization roadmap
Live project execution
Final assessment & certification